We know that navigating the virtual conference world can be tricky – that’s why we’ve prepared this roadmap to help you maximise the benefits of your virtual sponsorship or exhibition
As a virtual sponsor of AORTIC Virtual 2021, you’re an important part of the success of the conference and we’re grateful for your support. This roadmap is a reminder that in the virtual conference world, we all need to work a little differently, but that it’s not hard to do and the team is here to support you.
For AORTIC 2021 Virtual we’re using a platform called Socio. Our conference organiser is familiar with it and have been using it since the start of the pandemic restrictions in 2020. We think it’s a great platform for a virtual conference because it can be used on a mobile device AND/OR on you laptop in a browser. We say “AND/OR” because it’s actually great to use both in unison – networking on mobile and attending sessions on the web app. Bear in mind that the platform is backed up by a (large) tech and conference organising team – it takes a surprising amount of hardware and real people to put on a successful virtual conference – and the help desk is always available to assist.
Remember you’re still getting all the traditional website and communications benefits of sponsorship – you’re listed on the conference website and depending on your package you might be highlighted in a newsletter. AORTIC social media will also be promoting your sponsorship.
Most important to remember as a virtual sponsor or exhibitor is that you need to make an extra effort to engage and interact with attendees. Unfortunately they won’t be strolling past your booth in the tea breaks, but you can find many channels for engagement across the virtual platform: The Wall (like a social media feed), in Video Rooms (small group conversations, sponsored or based on a topic), in the Q&A during sessions, in the Chat within your Virtual Sponsor Profile/Exhibition Booth, and directly by making connections via the Attendees list. We suggest enlisting a few members of your team to make the most of the opportunities to interact.
Read on for detailed information on maximising your participation as a virtual sponsor or exhibitor, and thanks again for your support!